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Fortnite Has Grown Into a Marketing Behemoth

BUSINESS ENTERTAINMENT TECHNOLOGY May 23, 2019 0 Comments

This time last year, Fortnite was a gaming phenomenon. You played the game with nothing more than the hope of beating 99 other players for bragging rights. Now, things are much different. While the game is pretty much the same, there’s an infestation of branding that has engulfed the game. To play Fortnite now is to immerse yourself in advertisements.…

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Robert Downey Jr. Joins OnePlus’ Ad Campaign

BUSINESS LIFESTYLE TECHNOLOGY May 16, 2019 0 Comments

Tony Stark is apparently a fan of OnePlus! Earlier this week, OnePlus, the Chinese maker of premium smartphones unveiled its latest marketing campaign, which featured legendary actor Robert Downey Jr. The campaign has been confirmed to be long-term, and it will reportedly focus on OnePlus’ “Never Settle” philosophy and the revolutionary role that the brand is looking to play in…

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Emir Sanusi Lands a United Nations Appointment

BUSINESS POLITICS May 10, 2019 0 Comments

On May 7, Antonio Guterres, the Secretary-General of the United Nations, announced in New York that the body would be appointing His Royal Highness Muhammadu Sanusi II, the Emir of Kano, as one of its Sustainable Development Goals (SDG) Advocates for 2019-2020. According to a statement released by the U.N., Guterres claimed that Emir Sanusi’s appointment was in line with…

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Blue Origin Gives the World a Glimpse of its Plans

BUSINESS TECHNOLOGY May 9, 2019 0 Comments

On May 9, Jeff Bezos, Chairman of e-commerce giant Amazon and founder of aerospace company Blue Origin, unveiled the lunar lander that will be developed by the latter for the very first time. Speaking at an invite-only presentation to executives across the space industry and media houses, Bezos, who is also the world’s richest individual, claimed that the vehicle will…

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Diddy and JaY-z are championing black excellence through technology

BUSINESS ENTERTAINMENT TECHNOLOGY May 2, 2019 0 Comments

Veteran rapper and businessman Sean “Diddy” Combs has revealed that he is working on an app with fellow businessman and rapper Shawn “Jay-Z” Carter, with a focus on helping to uplift blackbusinesses across the United States. Speaking in an interview with GQ Magazine, the business mogul- who recently changed his name to “Love” – detailed the plans of the duo…

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