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TECHNOLOGY

Amazon is the World’s Most Valuable Brand

BUSINESS LIFESTYLE TECHNOLOGY May 26, 2019 0 Comments

We live in a world where companies spend a great deal of time and money developing their brands. The brand identity is something that a company invests greatly in creating, maintaining, and protecting; especially if the brand is an international one that provides customer-facing services and products. The top 50 brands in the world were identified by 24/7 Wall St.…

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Fortnite Has Grown Into a Marketing Behemoth

BUSINESS ENTERTAINMENT TECHNOLOGY May 23, 2019 0 Comments

This time last year, Fortnite was a gaming phenomenon. You played the game with nothing more than the hope of beating 99 other players for bragging rights. Now, things are much different. While the game is pretty much the same, there’s an infestation of branding that has engulfed the game. To play Fortnite now is to immerse yourself in advertisements.…

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Robert Downey Jr. Joins OnePlus’ Ad Campaign

BUSINESS LIFESTYLE TECHNOLOGY May 16, 2019 0 Comments

Tony Stark is apparently a fan of OnePlus! Earlier this week, OnePlus, the Chinese maker of premium smartphones unveiled its latest marketing campaign, which featured legendary actor Robert Downey Jr. The campaign has been confirmed to be long-term, and it will reportedly focus on OnePlus’ “Never Settle” philosophy and the revolutionary role that the brand is looking to play in…

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Blue Origin Gives the World a Glimpse of its Plans

BUSINESS TECHNOLOGY May 9, 2019 0 Comments

On May 9, Jeff Bezos, Chairman of e-commerce giant Amazon and founder of aerospace company Blue Origin, unveiled the lunar lander that will be developed by the latter for the very first time. Speaking at an invite-only presentation to executives across the space industry and media houses, Bezos, who is also the world’s richest individual, claimed that the vehicle will…

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