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CHRISTIAN RONALDO LAUNCHES DENIM LINE

CHRISTIAN RONALDO LAUNCHES DENIM LINE

International soccer star Cristiano Ronaldo expands his CR7 brand with the launch of denim. The brand already produces footwear and underwear. The Portuguese icon shares, “I don’t take myself too seriously, but I take what I do very seriously.” The durable lineup features denim shirts, jackets, shorts, and jeans. Discussing his denim range, Ronaldo adds, “This collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”

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