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How Fashion Is Framing Olympic Athletes for Rio 2016

How Fashion Is Framing Olympic Athletes for Rio 2016

In the run-up to the Rio Olympics, magazines across the world are featuring athletes in a fusion of fashion and sport. Nigeria’s own men’s lifestyle magazine features Nigeria’s fastest Man- Seye Ogunlewe.
The 2016 Summer Olympic Games which kicked off in Rio de Janeiro this weekend has caused publications from the Chinese and Swedish editions of Elle to the Brazilian and Australian editions of Vogue and GQ to showcase an international constellation of top athletes , through a variety of narratives. Swimmer Haley Anderson, fencer Miles Chamley-Watson and synchronised swimmers Mariya Koroleva and Anita Alvarez appear in Elle USA’s August Issue.
Fashion is part of our everyday life, MODE MEN has always focused on a wide variety of personalities: performers, writers, artists, politicians and sportsmen and women too. As the Olympics begin, which better time to focus on athletes.
Whether portrayed as heroines who have beat the odds, gladiatorial icons decked out in on-trend activewear brands or muscular heartthrobs posing with slinky fashion models, these editorials are a testament to the increasingly interconnected nature of sports and fashion.

While Olympians like Serena Williams, Usain Bolt and Jessica Ennis-Hill are already household names, a new generation of social media savvy athletes are being tapped as valuable marketing tools for lifestyle and sporting brands. Gymnast Gabby Douglas appears in Teen Vogue’s August issue.
Being sports fanatics that Nigerians are, MODE MEN has bridged the boundaries between sports and fashion in this edition. With this in mind, Seye Ogunlewe graced the cover, with features inside including Blessing Okagbare and Ese Brume. Former Olympic gold medalist Enefiok Udo-Ubong also lends his pens as well as sharing his favourite style and grooming pieces.

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