NBA star LeBron James posted a revised version of the photo with the child wearing a king’s crown on his Instagram feed, telling H&M “you got us all wrong! And we ain’t going for it!”, while Rapper and music producer Sean “Diddy” Combs also re-purposed the photo on Instagram replacing the reference to “monkey” with the words “coolest king in the world.” Diddy also offers H&M model $1 Million Dollar Contract with Sean John.
Belgian professional footballer Romelu Lukaku also posted an altered version of the sweatshirt to Instagram.
Singer The Weeknd, who has a clothing line at the retailer, says he was “shocked and embarrassed” by the photo and that he would end his ties with the company.
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