The American actor is no longer just the first global face of Coach Menswear, he’s also the first global face of Coach Menswear with his very own capsule collection to coincide.
Since British designer Stuart Ververs joined as creative director back in 2014, American brand Coach has undergone something of a reconfiguration. Where once the label sold mid-priced handbags to middle-American housewives, now the brand owns a whip-smart Wild West cool all of its own.
Today, the brand, which in recent years has become best known for its oversized shearling coats and hip cross-body bags, revealed a new collaboration that takes its cool factor up a gear. But, as of today, Jordan’s relationship with the brand enters entirely new territory. Marking his first foray into fashion design, the Coach x Michael B Jordan collection looks something like this: parkas, backpacks, jean jackets, utility packs and hybrid sneaker boots. AKA the essential pieces to complete your winter wardrobe.
”With my name on this collection, it was important to design pieces that represent my cultural influences and my community – pieces that I could see my friends, family and fans wearing with pride,” says Jordan. “As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront. Expanding into the fashion design space was rewarding beyond my expectations. I’m grateful to Stuart and Coach for providing me with the opportunity and expertise to execute a collection I’m extremely proud of.”
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