H&M confirmed its latest designer collaboration with Italian fashion brand Moschino months ago. The news was first revealed on the evening of April 14,at Jeremy Scott’s 11th annual party at Coachella music festival. The announcement came via an Instagram live call from Gigi Hadid to the designer,with both dressed in looks from the collaboration, giving a tiny taste of the playfulnessand colour – synonymous with Scott’s designs – that we could expect to see from it.
Jeremy Scott unveiled the Moschino H&M collection, available online and in-store from November 8, with a star studded extravaganza at Pier 36 in New York. The show space was transformed into NYC streets, replete with high-rise buildings, billboards covered with the campaign images and illuminatedtheatre signs emblazoned with the Moschino logo.
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