From Burberry to Céline, it’s a new logo for the British and French brand. Tisci, who took up the role of chief creative officer of Burberry in May, revealed the new logo and monogram, which uses founder Thomas Burberry’s initials “TB” interlocked in white and orange over a honeyed background, on Instagram. Tisci’s Burberry
debut will be at London Fashion Week in September. This is a landmark shift since Burberry’s last logo change 20 years ago.
Céline on the other hand unveiled the new Céline logo – and the “É” is missing.
Hedi Slimane, the designer, who was appointed artistic, creative and image director of Céline in January, has performed a little cosmetic work on the house logo. The new logo has been directly inspired by the original, historical version that existed in the 1960s. The accent on the “E” has been removed to enable a simplified and more balanced proportion, evoking the Celine collections of the 1960s where the accent wasn’t used often. The 1960s version of the logo including the word “Paris”, will be reinstated within the clothing and on packaging, however “Paris” will not appear beneath the logo on campaigns.
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