Popular sports apparel manufacturer Nike has announced that it will be canceling the latest in its sneaker line.
The sneakers in particular were the “Betsy Ross” version of the Nike Air Max 1 Quick Strike Fourth of July sneakers. The company published a press release on the issue, claiming that it made the decision based on concerns that it could offend a portion of Americans and distract people from the country’s real sense of patriarchy.
The Wall Street Journal also reported that the company had already made deliveries of the shoes to retailers. However, it subsequently asked that the shoes should be returned after former NFL quarterback Colin Kaepernick complained about them.
Kaepernick has been a force in the civil rights movement since he started a kneeling movement in 2016. Soon after, Nike signed him as an ambassador and helped amplify his voice in ad campaigns. The Journal notes that Kaepernick and others found the shoes to be offensive. More specifically, the flag choice related to the American era of segregation and slavery.
It would seem that his disdain really meant a lot to the brand.
The shoes were set to be released on July 1 at a retail price of $140. This is according to statistics from Sneaker News. The platform contained pictures of the shoes which contained a version of the American flag that had 13 stars around a circle and 13 stripes.
That was the version of the flag that was used from 1777 to 1795.
This occurrence marks the second time that Nike would remove a product. Earlier, the apparel manufacturer halted the sales of some products in China. As it turned out, one of its fashion designers showed support for protests in Hong Kong. This sparked social media controversy, and the company announced a recall.
Powered by Facebook Comments