Looks like the Boss has been fired.
In the wake of the controversy surrounding his date-rape-endorsing lyrics on the track “U.O.E.N.O.,” Reebok has acquiesced to the multiple women’s groups who called for Ross’ ouster as an endorser of its shoes.
The shoe company said, “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
One of the groups calling for Ross’ ouster, UltraViolet, released a statement last night about the news. “We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. … This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences.
Thank you Reebok for taking a stand.”
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