“I love clothes and this brand expresses my style of street-cool culture mixed with high-end fashion,”


GQ’s current Best-Dressed Man in Britain has a dress sense as sharp as his lyrics. First becoming interested in style at the age of 16, Tinie ensured that his clothing mismatched the crowd he was performing to. Eager to be considered as a musician that set himself aside from the typical fashion trends, the rapper was never known to request a designer for tips or suggestions. This man is a raw idealist, who carves his own fashion for his fans.

The 23 year old has a number of style icons, mostly consisting of younger, modern males. George Lamb, Adrien Sauvage, Brian Gathii (a designer for To-orist watches) and his manager Dumi (also his cousin) are but a few. Pharrell Williams and Kanye West also top his list for musical reasons as well as their unique personal styles.

Disturbing London Clothing

This April saw the Londoner launch his all new debut clothing collection at Selfridges, called Disturbing London. It’s sharp, just as you would expect from an artist who saw his debut album reach the UK number-one spot, preceded by two British number-one singles. The debut collection has a streetwear feel, predominantly consisting of graphic print sweats and tees, aviator jackets and chinos – all priced between £25-£245.
Previously, the only rapper to ever have the opportunity to design his own trainer collection for Nike was Kanye West. It took Tinie just three years for the global American brand to sit up and recognise his fashion capabilities. Nike immediately requested the musician for his creative ideas. His ‘Disturbing London x Blazer’ collaboration was the end result, creating a now iconic trainer silhouette that he is often seen sporting. Of course, he gave the traditional Nike Blazer his own unique and contemporary spin, making the footwear an instant hit during SS12.



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