Public concerns over climate change have never been this high, and Evian, the manufacturer of bottled water, is hoping to help make things better.
For this reason, Evian is working to improve its sustainability efforts, including the elimination of plastic bottles and the creation of reusable water bottles that can be carried for longer and used for a wider array of functions.
Two of the new water bottles, which have been a part of the “One Drop Can Make a Rainbow” collection, will be taking a page from the expertise of Virgil Abloh. Abloh, who already made a name for himself as the artistic director for Louis Vuitton, will now be helping Evian as a creative adviser for sustainable design.
One of the ns bottles is a glass, limited edition bottle which has multicolored dots all over it. As for the other, Evian is bringing a reusable water bottle with a wood cap and white sleeve; on it, the words “Rainbow Inside” are written.
While at the Drip Drop event (an event that will help drive publicity for the bottles), Evian handed out free samples to passers-by, including the glass variants with Abloh’s signature.
Speaking on the design of the bottles, Abloh said “The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as Evian’s creative advisor for sustainable innovation design.”
The designer added, “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Everyone.”
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