Tom Ford just added new timepieces with swiss made internal mechanics to his collection of luxury menswear and growing list of accessories.

For the moment, eight models have been presented, all with defined aesthetic characteristics, thanks to the choice of a rectangular case, available in two different sizes and in materials ranging from yellow gold to steel, to blackened steel using the diamond like carbon treatment.

The design for the case has been studied to allow maximum simplicity in the interchangeability of the straps which can be chosen from over 50 versions, in various colors and fine materials such as alligator leather.

“A classic watch is one of the few accessories that all men can wear casually,” says Ford. As far as distribution is concerned, these models are on sale exclusively in the brand’s boutiques and, online, on (from 1,900 to 10,000 USD)