Balenciaga Will Unveil the fall-winter 2021 collection with a video game

Balenciaga will unveil fall-winter 2021 with a video game, announced through the Instagram profile of the Kering fashion house and a short clip on Youtube. The brand will launch the new collection on December 6 through the futuristic video game Afterworld: the age of tomorrow. Afterworld, as you can imagine, will be set in the near future, precisely in 2031 and will mix future and past, utopia and dystopia as it is in the now well-known imagery of the creative director Demna Gvasalia.
Therefore, the experimentation and research of new forms of communication in the contemporary world continues, after a few weeks ago Gvasalia wanted to launch its first playlist to present a selection of limited edition ready to wear
The liaison between fashion and video games was born before the health emergency broke out, just think of the agreement between Louis Vuitton and League of legends, or between Moschino and The sims. Yet, the digital enhancement accelerated by the pandemic and the need to find alternative ways to bring new consumers (Gen Z and Millennials) closer have strengthened the relationship and intensified the opportunities for encounter between the two worlds.