Black British Entrepreneur looks to change the face of fashion with his new dapperly crafted collection

Ayobami Tomori is an Entrepreneur and founder of JAPAN TAY, men’s clothing brand.

Why JAPAN TAY? – Tomori, a London based designer with roots in Lagos and has always been drawn to creative arts and entrepreneurship. In causes of meeting people, the name Tomori – originally Yoruba – can be pronounced in some form of Japanese intonation and he was always asked if he was an African with some Japanese heritage.

Ayo has been described by a few as a connoisseur of men’s style, he is known for generating unorthodox ideas and concepts, whilst creating high doses of good taste and visual aesthetics.

An alumni of Istituto Di Moda Burgo – Milan Italy, Abayomi had worked for a number of high fashion brands inclusive of Gucci and Emmanuel Ungaro, who have contributed to cultivating his love for Mens bespoke fashion.

Tomori introduced a military inspired collection under the “Japan Tay London” Autumn Winter 2020 Safari Jacket and Field Jackets.
The combination of classy design sensibilities and elegant craftmanship embodies the Japan Tay London AW20 collection. The design features intricate details of Napa leather around the cuff and collar and lends a good contrast against the beige cotton drill fabric. Practical, yet versatile, the Safari Jacket elevates any outfit whilst adding an air of panache.
Exuding military-inspiration, the Field Jacket utilises soft denim and is crafted to fit any mans’ silhouette. It has been described as a timeless style and makes room for a prestigious fit over a shirt and tie; as well a casual statement piece with jeans and tennis shoes.
“From bold to edgy, Japan Tay London is the artistic expression men search for to break the barriers of their wardrobe and unleash their imaginations” says Tomori.
The design appeals to a suave generation of men; who look for quality and affordable luxury. Along with the official brand launch on 13 November 2020, Japan Tay London’s online store will also open to the public for sales with prices starting from £297.