Fashion finds Sport again as The German fashion house has chosen the basketball champion for its upcoming collections dedicated to the most famous sports league in the United States. The spring line will be released this February
Draymond Green is the new face chosen by Hugo Boss for the next collections dedicated to the NBA.The fashion system has now openly declared its fascination for the universe of the National basketball Association, one of the greatest sports shows in the world and now a hotbed of true fashion icons and the target of luxury co-labs.
Draymond Green, champion for the third time, will collaborate with the German fashion house for the Boss x Nba collections for Spring-Summer and Fall-Winter 2021
In the spring-summer campaign, which lunches this February, Green will be joined in the cast by Isaiah Todd, NBA G league basketball player, rapper Aminé, nominated for Grammy awards and Greg Yuna, jewelry designer.
The first capsule includes a selection of garments with the Nba logo and nine other logos of some teams including the New york Knicks, the Brooklyn nets, the Los Angeles lakers, the LA Clippers, the Miami heat, the Chicago bulls, the Golden state warriors, the Houston rockets and the Toronto raptors. The logos will appear on hoodies, long and short sleeves, crewnecks, T-shirts and pants.
“The partnership with Nba and the collaboration with a star of the caliber of Draymond Green, offers us the possibility of creating a capsule that is relevant both regionally and nationally for the American market, using the best teams and talents that basketball has available at globally, ”said Ingo Wilts, chief brand officer of Hugo Boss.The line will be available exclusively in the United States at Hugo Boss stores and website, the Nba online shop and at points of sale such as Bloomingdale’s, Nordstrom and Saks fifth avenue.