LVMH, a world leader in Luxury Wines and Spirits through Moet and Henessy joined with rapper Shawn Jay-Z Carter acquiring a 50% share of the Champagne Armand de Brignac company. With its appealing appearance and its appeal for a global audience, Armand de Brignac has brought an unparalleled innovation wind in the world of champagne since 2006. Particularly successful in North America, Asia and Europe, the brand sold over half a million bottles in 2019.
“For years we have assisted with great interest to the success of Armand de Brignac and admired the ability to challenge some rules of the champagne world , “Philippe Schaus, President and CEO of the LVMH division. “Often called ace of spades, the brand broke the barriers of contemporary luxury, while preserving the traditions of champagne territories,” he added.
“I am honored to welcome the Arnault family,” Jay-Z said said, “we are sure that the strength of the global distribution framework of Moët Hennessy, its rich portfolio and its track-record of excellence in the development of Brand Luxury will give Armand De Brignac the commercial power needed to grow and thrive still more.