In 2006, French leather goods house Hermès launched its signature scent for men, the Jean-Claude Ellena-concocted Terre D’Hermès. An earthy-cum-woody neck lacquer that instantly redefined the masculine fragrance market, it was a global success on a scale few could have foreseen.
Now, 15 years on, the brand has worked with perfumer Christine Nagel to create H24, a cutting-edge fragrance for men. It fuses natural ingredients – a mix of clary sage, rare rosewood essence and narcissus absolute – with sclarene, an innovative synthetic molecule with a sensual metallic scent. The effect is botanical, springlike and intriguingly futuristic.