BRITISH FASHION COUNCIL ANNOUNCED TIKTOK AS PARTNERS

BFW

The British Fashion Council (BFC) has welcomed TikTok, who are the leaders for short-form mobile video, as the Principal Partner of The Fashion Awards 2021.

BFC and TikTok will be in partnership to evolve the Fashion Awards as a global entertainment platform, to celebrate fashion’s role in relationship to culture.

Delivering this new proposition, there will be a change in the format of events and also the awards, performances and unique cultural memories of the past year will be highlighted.

The accolades for the year will consist of fifteen Leaders of Change; the designers, brands, creatives, and individuals who made positive change within the fashion industry in the past year under three categories: Environment, People and Creativity.

The eagerly-anticipated Designer of the Year Award and the BFC Foundation Award will both have five nominees each and a winner, revealed on the night. Other awards include the Outstanding Achievement Award and the Isabella Blow Award for Fashion Creator.

The Fashion Awards presented by TikTok will provide global streaming and platform amplification and bespoke content creation as well as deeper cultural connectivity, telling this year’s stories that highlight the collaboration between fashion, music, film, art and technology. The iconic Fashion Awards Red Carpet will be a focal point, with TikTok bringing the experience and excitement to a global audience via a LIVE broadcast, which will utilise the unique TikTok tools and features to drive real-time engagement, offering the TikTok community and beyond, the opportunity to experience The Fashion Awards Red Carpet like never before.

The Fashion Awards Red Carpet livestream will be broadcasted on the newly launched Fashion Awards TikTok account. Follow @TheFashionAwards and #FashionAwards on TikTok for news, updates and all of the evening’s major highlight moments.

Additional activations will include content from the event from some of the biggest TikTok Creators and exclusive backstage access to the Winners and Presenters of The Fashion Awards 2021.